Julia Drake answers questions about book publicity on Sellbox.com

Here is a recent guest post by Julia Drake on David Wogahn’s sellbox.com blog: http://www.sellbox.com/2012/06/an-interview-with-book-publicist-julia-drake/ EXCERPT: Q: Should you set a formal release date, and should you direct all publicity towards this date? Julia: Yes, an official release date is very important because it focuses all elements of the campaign—your own attention, the public’s attention, and the media’s attention on a specific date. It also puts a time stamp on your material, kind of like with fresh baked bread, and with that, a certain hype and expectation, something to look forward to, which is why it is so important to strategize and come up with a PR campaign at least six months before pub date. At that time, the author should already have an online presence with a website/blog/and social media set-up. Then the campaign should be carried out in such a way that awareness for the book starts with building social media buzz combined with pre-pub coverage to culminate in the release and the bulk of media coverage, supported by events, and again fortified by social media. The combination of social media, events and the author’s online presence is what will give the book legs and keep producing media coverage beyond book reviews for a long time. Some basic factors that shape the strategy for a PR campaign would be: 1) The book’s genre and possibilities for a news hook (fiction, nonfiction, memoir, etc.) 2) The author’s platform (debut vs. seasoned author) 3) The author’s physical location 4) Whether the book is traditionally published vs. self-published 5) What forms of distribution are available 6) Marketing budget for advertisements and...