JDPR NEWS

Why Peter Guber’s Book Tell to Win Is a Game Changer

Renowned film producer Peter Gruber (Rainman, Batman, The Color Of Purple, Flashdance) talks with Arianna Huffington about the power of narrative discussed in his new book Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story:

The magic happens when you take facts and figures, features and benefits, decks and PowerPoints — relatively soulless information — and embed them in the telling of a purposeful story.”