Julia Drake Discusses Media Coverage on the Guided Goals Podcast

Julia Drake Discusses Media Coverage on the Guided Goals Podcast

Excerpt: “Julia Drake joins us on the Guided Goals Podcast, and we’re going to talk about media coverage for your passion project. Julia is is the founder and co-owner of Julia Drake PR, a boutique literary publicity company that specializes in media campaigns, social media marketing, innovative book tours, author websites and promotional videos.” To listen to the podcast, click...

Digital Marketing for Fundraising Campaigns

The world of fundraising is a whole new ballgame…thanks to digital fundraising. Digital marketing makes fundraising more accessible to small organizations, groups and individuals. Traditional fundraising campaigns of the past required some kind of budget in order to host a fundraising campaign. Marketing efforts included direct mail, soliciting funds through phone calls, and possibly hosting fundraising events. Today, with digital marketing, any individual or group can create a successful fundraising campaign online, with practically no costs whatsoever. Benefits of digital fundraising campaigns: low marketing costs simple engagement for participants, supporters, sponsors, volunteers, and administrators easy to spread the word & reach more potential supporters ability to share more emotional appeals through video / images track effectiveness of campaign in real-time through monitoring reports So, how does one create a digital marketing campaign for a fundraising event? Below we share some basic steps to help you get started. It’s really a 3-step process: Create the Online Experience Drive Traffic to Your Fundraising Website Use Digital Analytics to Evaluate Step One: Create the Online Experience Today it is easier than ever to create a fundraising website. You don’t need to find a web developer to build a website for you, there are plenty of easy-to-use templates that allow you to simply choose a theme, and ever personalize the look and feel to match your brand. When building your website some important things you should consider include: Usability – your website messaging should be clear and concise. Let people know the need for funding, what their money will be used towards. Use impactful visuals. Tell the story through images and video helping...

Julia Drake answers questions about book publicity on Sellbox.com

Here is a recent guest post by Julia Drake on David Wogahn’s sellbox.com blog: http://www.sellbox.com/2012/06/an-interview-with-book-publicist-julia-drake/ EXCERPT: Q: Should you set a formal release date, and should you direct all publicity towards this date? Julia: Yes, an official release date is very important because it focuses all elements of the campaign—your own attention, the public’s attention, and the media’s attention on a specific date. It also puts a time stamp on your material, kind of like with fresh baked bread, and with that, a certain hype and expectation, something to look forward to, which is why it is so important to strategize and come up with a PR campaign at least six months before pub date. At that time, the author should already have an online presence with a website/blog/and social media set-up. Then the campaign should be carried out in such a way that awareness for the book starts with building social media buzz combined with pre-pub coverage to culminate in the release and the bulk of media coverage, supported by events, and again fortified by social media. The combination of social media, events and the author’s online presence is what will give the book legs and keep producing media coverage beyond book reviews for a long time. Some basic factors that shape the strategy for a PR campaign would be: 1) The book’s genre and possibilities for a news hook (fiction, nonfiction, memoir, etc.) 2) The author’s platform (debut vs. seasoned author) 3) The author’s physical location 4) Whether the book is traditionally published vs. self-published 5) What forms of distribution are available 6) Marketing budget for advertisements and...

Special Giveaway Contest of Half In Love

In celebration of the paperback release of Half In Love (Counterpoint/January 2012), Linda Gray Sexton will be sponsoring a giveaway contest of ten books. Starting Monday, December 5th, out of the first thirty people who join the reader board on her website (http://lindagraysexton.com/blog/forums/) to share their stories, thoughts, experiences or questions on depression, suicide, grief, loss and love, ten will be randomly selected to receive a signed copy of the book.  (It can be personalized if the winner wishes.) For those winners who belong to a book club, the author will also offer the opportunity for a club event, either over Skype, or face to face, depending on vicinity. This is an opportunity to share in a supportive community of those have opened their world and themselves as a way of finding both illumination and healing, and to connect with Linda Gray Sexton on her very personal and brave journey in Half in Love. About Linda Gray Sexton: Linda Gray Sexton is the daughter of the Pulitzer Prize winning poet, Anne Sexton, and has edited several books of her mother’s poetry and a book of her mother’s letters. A graduate of Harvard University, Linda has published several widely acclaimed novels as well as two memoirs about her life and relationship with her mother, Searching for Mercy Street: My Journey Back To My Mother, and her most recent work, Half in Love: Surviving the Legacy of Suicide. Searching for Mercy Street was named a New York Times Book Review Notable Book and reviewed to overwhelming critical acclaim. Linda Sexton speaks about suicide, depression, and recovery at book clubs, support groups,...

JDPR NEWS

New great review of Heidegger’s Glasses by Thaisa Frank on Hub Pages. Also note that this reviewer received the book for free during a Kindle promotion, which has shown to significantly expand the book’s...